Demand Gen / BDR Senior Marketing Manager
Company: Addverb Technologies Usa Inc
Location: Irvine
Posted on: February 15, 2026
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Job Description:
Job Description Job Description Benefits: 401(k) Dental
insurance Health insurance Vision insurance Location: Denver, CO
(Preferred), or Irvine, CA (Preferred) or Remote in the United
States Reports to: Director of Marketing Purpose of the Role: The
Demand Gen / BDR Senior Marketing Manager will be responsible for
driving North American lead generation initiatives, combining
strategic planning with hands-on execution. The role is tri-fold:
Lead and support various digital inbound and outbound marketing
campaigns. Execute weekly warm and cold calling outreach to North
American contacts with the goal of setting qualified sales
meetings. Provide strategic insight and operational support for
generating leads across both strategic and day-to-day execution
levels. Technical Skills Required: 35 years of experience in B2B
marketing , with a proven track record of generating new business
leads in North America. 35 years of Salesforce experience . 35
years experience creating lists in LinkedIn Navigator . 35 years of
direct B2B cold and warm lead generation phone calling. 35 years
running email campaigns in Pardot, including single, multi-touch,
and automated drip campaigns. Experience planning and leading
inbound and outbound digital campaigns across Facebook, LinkedIn,
and other third-party digital lead generation platforms. 35 years
of experience executing marketing best practices across websites,
digital campaigns, and other lead generation channels. Behavioral
Skills Required: A Lead Gen Lover who wants to own lead generation
from go-to-market strategy to execution and reporting. A team
player with a positive attitude and high work ethic. Thick skin and
the ability to handle client nos or internal feedback proactively.
Solution- and results-oriented. Comfortable stepping outside of
comfort zones, learning new skills, and supporting team members
outside of marketing when needed. Job Responsibilities: Work
directly with the Head of Marketing (US) to strategically plan and
execute annual B2B lead generation and brand awareness campaigns
for North and South America. Execute 30 weekly cold and warm lead
generation phone calls to North American B2B contacts. Manage
digital platforms for North American lead gen and brand awareness
campaigns (email, social, Salesforce/Pardot, etc.). Collaborate
with India-based marketing team members, assisting in their growth
while promoting positive global team communications. Scrape and
manually create targeted outbound campaign lists using ZoomInfo,
LinkedIn Navigator, etc. Deliver weekly and monthly reports on all
lead generation activities. Think strategically for planning and
communications while executing with a hands-on approach. Work
independently and participate in weekly calls outside of normal
business hours. Bonus: Content creation skills (design or writing)
are a plus. Minimum Qualifications: See technical and behavioral
skills required above. Experience: 35 years in relevant roles. This
is a remote position.
Keywords: Addverb Technologies Usa Inc, Hacienda Heights , Demand Gen / BDR Senior Marketing Manager, PR / Public Relations , Irvine, California
